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November 2020

Advancing Tactical Planning – Seoul, Korea

November 23 - November 25
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
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Advancing Tactical Planning ™ (ATP) focuses on implementation of the plan in a highly dynamic pharmaceutical marketplace, continuing on from where most marketing and planning programs stop. Customer access is becoming increasingly difficult for the sales force all over the globe. Ironically, even as sales forces are reduced, the pressure also has never been greater to communicate with customers and build share of voice cost-effectively. Embracing new technologies, such as the internet, while being done extensively in less-regulated industries, remains…

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December 2020

Strategic Customer Engagement – Seoul, Korea

December 11
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
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Strategic Customer Engagement ™ (SCE) focuses on building customer loyalty by enhancing the drivers of customer engagement. This experiential learning program is specifically designed for sales managers who want to lead their team in enhancing access to specialists through engagement and sustainable relationships. Using the Innovara Engagement Continuum©, SCE provides an opportunity to look at various pathways to reinforce customer participation levels through identifying and analyzing customer engagement drivers associated with the product adoption levels and stages. Through a series…

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