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September 2021
Patient Centricity in Action – Seoul, Korea
“In this world we are now operating in, you can’t possibly be profitable if you don’t have patients at the centre of what you are doing. It’s not a sustainable business model. On the inside of our organization, I feel the momentum, and, on the outside, I feel the imperative. People are moving from thinking ‘product, product, product’ to ‘patient, patient, patient’.” -Dr. Julie Gerberding Executive Vice President & Chief Patient Officer, Merck Patient Centricity in Action™ brings together marketing…
Find out more »Excellence in Commercial Execution
Many Commercial Managers are faced with situations where disappointing outcomes have resulted from robust brand plans; post plan reviews point to failures in execution. Poor execution undermines your brand. Excellence in Commercial Execution™ (ECE) reviews why commercial launches and execution are challenges in companies and then focuses on the drivers for successful execution through a series of hands-on group workshops using participants’ own brands. Cross disciplinary teams are formed to work on these challenges. Participants come away with a practical…
Find out more »October 2021
MSL Excellence – Seoul, Korea
MSL Excellence is an intensive 2-day seminar covering key competencies and functions of Medical Science Liaisons (MSLs) with focus on functional competencies, communications, and value-added skills that are essential to most MSLs. MSL Excellence provides a foundational understanding of the key activities, roles, responsibilities, and requirements of the MSL, including how the MSL function works internally across the healthcare company and with external medical customers and organizations. From global MSL trends in access and value based care to advancing the…
Find out more »Marketing Plan in Action – Seoul, Korea
The Brand planning process and the resulting Brand Marketing Plans are both critical to providing the framework for all marketing activities and communications throughout the organization. The Marketing Plan In Action© is a state-of-the art, fast paced program designed to give those actively involved in marketing ethical products, an in-depth understanding of the methods, tools and techniques useful in creating a more strategic and results-oriented marketing plan. Overall, the program provides learning for a high-quality foundation in marketing that helps…
Find out more »Insights to Strategic Architecture – Seoul, Korea
Insights to Strategic Architecture ™ (ISA) helps managers drive brand success by effectively differentiating their brand solution from competitors, providing consistently better value to customers. Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses - the lack of deep insights on what customers really value and the need for a more robust strategic architecture to guide the marketing of the brand. Learning Objectives Enhance your skills in deriving insights from market…
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