+1 (413) 387-6188
Innovara@Innovara.com

Loading Events

Past Events

Events Search and Views Navigation

March 2022

Insights to Strategic Architecture – Seoul, Korea

March 23 - March 25
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
+ Google Map

Insights to Strategic Architecture ™ (ISA) helps managers drive brand success by effectively differentiating their brand solution from competitors, providing consistently better value to customers. Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses - the lack of deep insights on what customers really value and the need for a more robust strategic architecture to guide the marketing of the brand. Learning Objectives Enhance your skills in deriving insights from market…

Find out more »

April 2022

Tactical Planning for Multichannel Engagement – Seoul, Korea

April 21 - April 22
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
+ Google Map
tactical marketing planning multichannel omnichannel patient engagement doctor KOL healthcare customer value pharma diagnostic medical device biosimilar spring open seminar

Tactical Planning for Multi-Channel Engagement™ (TPMCE) focuses on the development of promotional campaigns in the highly dynamic healthcare marketplace. As the method of delivering information to customers through various channels becomes more common, firstly, we need to identify which multichannel content each customer is particularly interested in. Then, we will explore a wide range of possibilities as to what kinds of engagements we can have and how to advance the engagement continuum. Throughout the 2-day program, participants will learn why…

Find out more »

May 2022

MSL Excellence – Seoul, Korea

May 19 - May 20
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
+ Google Map

MSL Excellence is an intensive 2-day seminar covering key competencies and functions of Medical Science Liaisons (MSLs) with focus on functional competencies, communications, and value-added skills that are essential to most MSLs. MSL Excellence provides a foundational understanding of the key activities, roles, responsibilities, and requirements of the MSL, including how the MSL function works internally across the healthcare company and with external medical customers and organizations. From global MSL trends in access and value based care to advancing the…

Find out more »

June 2022

Marketing Plan in Action – Seoul, Korea

June 15 - June 17
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
+ Google Map

The Brand planning process and the resulting Brand Marketing Plans are both critical to providing the framework for all marketing activities and communications throughout the organization. The Marketing Plan In Action© is a state-of-the art, fast paced program designed to give those actively involved in marketing ethical products, an in-depth understanding of the methods, tools and techniques useful in creating a more strategic and results-oriented marketing plan. Overall, the program provides learning for a high-quality foundation in marketing that helps…

Find out more »

Advancing Tactical Planning – Seoul, Korea

June 22 - June 24
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
+ Google Map

Advancing Tactical Planning ™ (ATP) focuses on implementation of the plan in a highly dynamic pharmaceutical marketplace, continuing on from where most marketing and planning programs stop. Customer access is becoming increasingly difficult for the sales force all over the globe. Ironically, even as sales forces are reduced, the pressure also has never been greater to communicate with customers and build share of voice cost-effectively. Embracing new technologies, such as the internet, while being done extensively in less-regulated industries, remains…

Find out more »

July 2022

From Insights to Acumen (FITA) – Seoul, Korea

July 14 - July 15
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
+ Google Map

From Insights to Acumen™ (FITA) is a 2-day experiential learning program for Medical Science Liaisons (MSLs) that centers on asking more insightful questions, developing longer-term ‘engagement plans, and strategic collaborations with MTLs. MSLs also will develop an appreciation of their changing role an as MSL, particularly when supporting the success of new product launches. Finally, they will learn which insights should be shared with other functions in the company as well as externally. After completing FITA, participants will be significantly…

Find out more »

Insightful Marketing – Seoul, Korea

July 21 - July 22
South Korea, Tmark Grand Hotel Myeong-dong, 3rd floor meeting room 3&4
Seoul, Korea, Republic of
+ Google Map
insightful marketing planning upstream downstream patient journey disease risk pharma HEOR RWE epidemiology

Insightful Marketing™ is a new course that leverages advances in understanding upstream disease risk through downstream adherence, particularly in light of the challenges of continuity of care created in the ongoing COVID era. Using synectics, we will connect diverse sets of both quantitative and qualitative data to identify and create unique marketing opportunities. This course builds on participants’ current understanding of their patient journeys, taking them much deeper and farther than ever before to consider how best to intercept and…

Find out more »
+ Export Events