Innovara Marketing Assessment (IMA) – Development Needs Survey

The Innovara Marketing Assessment ™ (IMA) is an online survey that enables a company to benchmark the capabilities of its marketing team against industry standards. The resulting analysis identifies and prioritizes the marketing team’s development needs and makes concrete recommendations for formal training, on-the-job learning and coaching, and self-development.

The standard IMA profiles 10 key competencies critical to functional marketing excellence:

Knowledge
Marketing Knowledge

Strategy
Strategic Thinking and Insights

Tactics
Tactical Skill and Execution

Customer
Customer Focus and Insights

Creativity
Creativity, Innovation, and Differentiation

Communication
Marketing Communication Skills

Finance
Financial Skills

Leadership
Brand and Market Leadership

Mentoring
Marketing Mentoring

Value
Driving Healthcare Value

The Innovara Marketing Assessment can also be customized to assess specific competencies desired by a company, as well as to the specific industry (e.g. pharmaceutical, medical devices, diagnostics, biotechnology, consumer healthcare, healthcare systems and services, etc.).

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