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Innovara Marketing Assessment (IMA) – Development Needs Survey

The Innovara Marketing Assessment ™ (IMA) is an online survey that enables a company to benchmark the capabilities of its marketing team against industry standards. The resulting analysis identifies and prioritizes the marketing team’s development needs and makes concrete recommendations for formal training, on-the-job learning and coaching, and self-development.

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Update your Competency Model

 

The standard IMA profiles 10 key competencies critical to functional marketing excellence:

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Knowledge
Marketing Knowledge

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Strategy
Strategic Thinking and Insights

 

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Tactics
Tactical Skill and Execution

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Customer
Customer Focus and Insights

 

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Creativity
Creativity, Innovation, and Differentiation

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Communication
Marketing Communication Skills

 

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Finance
Financial Skills

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Leadership
Brand and Market Leadership

 

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Mentoring
Marketing Mentoring

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Value
Driving Healthcare Value

 

The Innovara Marketing Assessment can also be customized to assess specific competencies desired by a company, as well as to the specific industry (e.g. pharmaceutical, medical devices, diagnostics, biotechnology, consumer healthcare, healthcare systems and services, etc.).

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Innovara Medical Science Liaison Assessment

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