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Innovara Marketing Assessment (IMA) – Development Needs Survey

Take the guesswork out of your healthcare marketing team’s talent development with The Innovara Marketing Assessment™ (IMA).

This comprehensive online survey allows your company to benchmark your marketing team’s capabilities against healthcare industry standards.

Once the survey is completed, our marketing experts will use it to identify and prioritize your healthcare marketing team’s development needs, allowing us to make informed recommendations for:

  • Formal training
  • On-the-job learning
  • Coaching
  • Self-development

The standard IMA profiles 10 key competencies critical to functional marketing excellence:

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Knowledge
Marketing Knowledge

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Strategy
Strategic Thinking and Insights

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Tactics
Tactical Skill and Execution

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Customer
Customer Focus and Insights

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Creativity
Creativity, Innovation, and Differentiation

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Communication
Marketing Communication Skills

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Finance
Financial Skills

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Leadership
Brand and Market Leadership

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Mentoring
Marketing Mentoring

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Value
Driving Healthcare Value

Don’t see the competency you’re looking for? Not a problem. We’ll customize your Innovara Marketing Assessment to assess competencies specific to your company’s healthcare-related field, including:

  • Pharmaceutical
  • Medical devices
  • Diagnostics
  • Biotechnology
  • Consumer healthcare
  • Healthcare systems and services
  • And more

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Innovara Medical Science Liaison Assessment