Innovara Marketing Academy Courses
Innovara Marketing Academy courses are results-oriented, based on real world marketing skills. From the newest of product managers to the most experienced marketing manager, there is a course for each member of your pharmaceutical, medical device, biotech, healthcare, or other life sciences marketing team. We base our training on best practices and experiential learning.
All of our high-performance training and development is highly interactive, and includes multimedia, hands-on exercises, team workshops, case studies, gamification, and more. Customization is available and includes: branding, case studies, use of the team’s own marketing plans, field coaching, competitive analysis, material fit to your organization’s competencies and industry, and more.
- Marketing Plan in Action
Marketing Plan in Action™ (MPIA) is a hands-on, results-oriented program that focuses on the development of an effective marketing plan. It establishes a consistent approach to marketing planning, with a common understanding of key marketing terminology, analytical tools, planning processes, and formats. Participants work on a case study or their own marketing plan throughout the course to produce better business results. - NEW: Excellence in Commercial Execution (ExCelX)
Many Commercial Managers are faced with situations where disappointing outcomes have resulted from robust brand plans; post plan reviews point to failures in execution. Poor execution undermines your brand. Excellence in Commercial Execution™ (ExCelX) reviews why commercial launches and execution are challenges in companies and then focuses on the drivers for successful execution through a series of hands-on group workshops using participants’ own brands.
- Successful New Product Launch
Years and hundreds of millions of dollars go into the development of a new pharmaceutical product, but by the time a country receives the information, the team is left with little time to prepare for launch. Successful New Product Launch™ focuses on the quick and efficient organization, planning, and execution of a successful launch. - Digital Healthcare Marketing
Learn to leverage advances in technology, such as digital medicine and augmented reality, now and in the future. Digital Healthcare Marketing™ (DHM) is a comprehensive foundational course designed for multi-channel marketers in the life sciences and healthcare industry. Participants will learn to be best at using digital marketing as part of an integrated commercialization and communications strategy. - Taking AIM
Across all sectors of industry, profitability and return on investment have never been so uncertain, or more challenging. Yet marketers, sales managers, new product and business development managers are depended upon to provide more reliable short and longer term forecasts and commercial budgets. Taking AIM©™ is for those working in changing or evolving businesses and markets, where historically-based forecasting methods are increasingly less reliable or predictive of future business. - Advanced Strategic Marketing
- Portfolio Strategy and Management
Portfolio Strategy and Management™ (PSM) is an intense workshop for more experienced marketing personnel, including those involved in portfolio resource management and decision making. Participants will conduct a feasibility analysis on a real business portfolio and learn to better anticipate competition, ask more strategic questions, and make better business decisions. - Powerful Presenter
Conducted for 4-6 specialists at a time, Powerful Presenter™ provides unique, individualized coaching on each marketing expert’s presentations and associated skills. Intensive and repeat practice with feedback and coaching are aligned to each individual’s specific needs as well as actual presentations to be made in an upcoming event. - Other Foundation Marketing Academy Courses
- Marketing for Sales
- Right Start
- Working Across Boundaries
- Advancing Tactical Planning
- Other Intermediate Marketing Academy Courses
- Building Brand Leaders
- Advancing Strategic Thinking
- Cases in Marketing Excellence
- Strategic Product Management
- Driving the Marketing Dashboard
- World Class Launch
- Other Advanced Marketing Academy Courses
- ECHOS
- Technical Coaching for Marketing Managers
- Countering New Competition
Advanced Strategic Marketing™ (ASM) is a high-level, competitively intense workshop focusing on advanced concepts and strategies in upstream marketing. Case-based major sessions include: