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Innovara Services – Marketing, Sales, Medical Affairs

marketing services, medical affairs services, sales servicesSolutions for every stage of the game. Complete your team’s training and development with our suite of services. Our experts have real-world experience in marketing, sales, medical affairs, and management. All of our services are tailored to your company, your region, and your industry.

Our specialty is in the pharmaceutical, medical device, biotechnology, and healthcare industries, as well as other life sciences. If your organization is outside of these industries, drop us a line anyway – we can build a solution for you, too!

Competency Modeling

Clearly communicate your organization’s job performance expectations with Innovara’s marketing competency modeling services. What sets our marketing competency models apart: we base all core skills on measurable, observable, describable behaviors rather than knowledge alone.


For first line sales managers (FLSMs), such as district managers, to whom representatives directly report, as well as second line sales managers, and above.


For any person involved directly or indirectly in marketing, from executives to those in all marketing and related functions, to those supporting marketing efforts.

servicesFor Medical Science Liaisons (MSLs), MSL team leaders and managers, heads of medical affairs, and those with equivalent or related medical affairs responsibilities.

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Lead your new hires from 0 to hero in 6 months. By the end of Innovara’s onboarding program, MSLs will be familiar with the company’s structure and expectations. They will be able to measure their own progress and success with leading/lagging Key Performance Indicators (KPIs) and other metrics. Participants will be able to execute all functions of their job while remaining strictly compliant.

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TalentFirst - iCoachFirst

talentfirst icoachfirst sales academy services

Innovara is proud to be a preferred partner of TalentFirst, a leader in online coaching, assessments, and learning and development delivery systems. Their holistic cloud-based coaching solution, iCoachFirst®, provides managers with an efficient process to Hire, Coach, Train, and Assess their team.

Patient-centered Cultural Intelligence (PCCQ)

Patient-centered Cultural Intelligence, or PCCQ™, is a comprehensive means for an organization to evaluate how well their diverse groups are being served. PCCQ does not just refer to ethnicity–it encompasses gender, religion, social status, age, and more.

Innovara provides a suite of services designed to transform your organization into a PCCQ Center of Excellence.

Public Courses

Our best-in-class training, now available in a location near you. Register now for a public course and save: group and early-bird discounts available.

Other Services

Looking for something more specific? Browse our Sales, Marketing, and Medical Affairs services via the appropriate academies. If you do not see a service here, please request a custom service.


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