2019 South Korea Open Seminars for Sales and Marketing
We are excited to bring you our 2019 South Korea Open Seminars for Sales and Marketing. This year, Innovara is introducing a new course for sales representatives and their managers: Strategic Customer Engagement ™ (SCE). SCE is a one-day workshop that focuses on building customer loyalty through enhancing the drivers of customer engagement.
We are also bringing back some of your favorite courses, including Marketing Plan in Action ™ (MPIA) and Advanced Strategic Marketing ™ (ASM). Register yourself and your team now to save money: early bird and group discounts available.
Don’t see a course you’d like? Customize a course for your team or contact us to request an open seminar. Stay tuned – we will continue to add more courses around the globe in sales, marketing, and medical affairs.
marketing plan in Action (MPIA)
MPIA is a hands-on, results-oriented program that focuses on the development of an effective marketing plan. It establishes a consistent approach to marketing planning, with a common understanding of key marketing terminology, analytical tools, planning processes, and formats. Participants work on a case study or their own marketing plan throughout the course to produce better business results.
Marketing Plan in Action – South Korea Open Seminar Schedule:
Advancing Tactical Planning (ATP)
ATP focuses on implementation of the plan in a highly dynamic pharmaceutical marketplace, continuing on from where most marketing and planning programs stop. Customer access is becoming increasingly difficult for the sales force all over the globe. Ironically, even as sales forces are reduced, the pressure also has never been greater to communicate with customers and build share of voice cost effectively. And embracing new technologies, while being done extensively in less-regulated industries, remains a challenge for most pharmaceutical companies. Pulling all of these challenges together into a cohesive whole, aligned to brand strategy, is the main outcome of ATP.
Advancing Tactical Planning – South Korea Open Seminar Schedule:
Strategic Customer Engagement (SCE)
Strategic Customer Engagement ™ (SCE) focuses on building customer loyalty through enhancing the drivers of customer engagement. This experiential learning program is specifically designed for sales representatives and their managers who want to strengthen access to specialists through engagement and sustainable relationships. Using the Innovara Engagement Continuum©, SCE provides an opportunity to look at various pathways to reinforce customer participation levels through identifying and analyzing customer engagement drivers associated with the product adoption levels and stages. Through a series of hands-on workshops, sales representatives will develop the capability to direct the best synchronized multichannel mix to customers, gaining commitment and advancing them along the engagement continuum.
Strategic Customer Engagement South Korea Open Seminar Schedule:April 19
Insights to Strategic Architecture (ISA)
Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses – the lack of deep insights on what customers really value and the need for a more robust strategic architecture to guide the marketing of the brand.
Insights to Strategic Architecture ™ (ISA) helps managers drive brand success by effectively differentiating their brand solution from competitors, providing consistently better value to customers.
Insights to Strategic Architecture South Korea Open Seminar Schedule:June 19 - 21
Excellence in Commercial Execution (ECE)
Many commercial managers are faced with situations where disappointing outcomes have resulted from robust brand plans. Post-plan reviews point to failures in execution. Poor execution undermines your brand. ECE reviews why commercial launches and execution are challenges in companies and then focuses on the drivers for successful execution through a series of hands-on group workshops using participants’ own brands.
Excellence in Commercial Execution – South Korea Open Seminar Schedule:June 24 - 25
Advanced Strategic Marketing (ASM)
ASM is a high-level, competitively intense workshop focusing on advanced concepts and strategies in upstream marketing. Case-based major sessions include:
- Shaping Markets and Levers
- Competitive Analysis
- Master branding
Advanced Strategic Marketing South Korea Open Seminar Schedule:July 22 - 23
Advancing Medico-marketing Leadership (AMML)
The CEO of LTEN, David Fortanbary, once said, “Patients are empowered now, and we have to see things through their eyes and the lens of their journey. As long as we keep that as our North Star, then we’re going to be in a good place.” Advancing Medico-Marketing Leadership ™ (AMML) brings together medical, medical affairs, marketing, and other commercial managers, aligning them on that North Star. In the process, they will develop better ways for the company to improve patient journeys, ultimately driving better health outcomes, care, and value.
Advancing Medico-Marketing Leadership South Korea Open Seminar Schedule:September 13 - 14