2021 South Korea Open Seminars
Wow, 2020 was quite a year, wasn’t it? While last year was not without hiccups, Innovara used them as an opportunity to show the world what we can do in terms of blended and virtual learning. We are pleased to announce that our 2021 South Korea Open Seminars for Sales, Marketing, and Medical Affairs will continue, following current social distancing guidelines.
This year, Innovara is bringing back some of your favorite courses, including Marketing Plan in Action ™ (MPIA) and Advancing Tactical Planning ™ (ATP). We have also added a couple of new courses, like Patient Centricity ™ and From Insights to Acumen ™ (FITA). Register yourself and your team now to save money: early bird and group discounts available.
You can also view more information or contact JK Bae, VP and Head of Innovara Korea, through the Innovara Korea website: https://innovarakorea.modoo.at/
Don’t see a course you’d like? Customize a course for your team or contact us to request an open seminar. Stay tuned – we will continue to add more courses around the globe in sales, marketing, and medical affairs.
NEW: Patient Centricity
Patient Centricity brings together marketing and medical affairs, aligning them on the expectations of being ‘patient centric’. In the process, they will develop better ways for the company to improve patient outcomes in partnership with HCP’s.
Patient Centricity – South Korea Open Seminar Schedule:
NEW: From Insights to Acumen (FITA)
From Insights to Acumen™ (FITA) is a 2-day experiential learning program for Medical Science Liaisons (MSLs) that centers on asking more insightful questions, developing longer-term engagement plans, and strategic collaborations with MTLs. After completing FITA, participants will be significantly better at formulating insightful questions, as well as developing longer-term goals, sustainable engagement plans, strategies to be helpful to their medical customers, the company and patients.
From Insights to Acumen – South Korea Open Seminar Schedule:July 15 - 16
Marketing Plan in Action (MPIA)
MPIA is a hands-on, results-oriented program that focuses on the development of an effective marketing plan. It establishes a consistent approach to marketing planning, with a common understanding of key marketing terminology, analytical tools, planning processes, and formats. Participants work on a case study or their own marketing plan throughout the course to produce better business results.
Marketing Plan in Action – South Korea Open Seminar Schedule:
Advancing Tactical Planning (ATP)
ATP focuses on implementation of the plan in a highly dynamic pharmaceutical marketplace, continuing on from where most marketing and planning programs stop. Customer access is becoming increasingly difficult for the sales force all over the globe. Ironically, even as sales forces are reduced, the pressure also has never been greater to communicate with customers and build share of voice cost effectively. And embracing new technologies, while being done extensively in less-regulated industries, remains a challenge for most pharmaceutical companies. Pulling all of these challenges together into a cohesive whole, aligned to brand strategy, is the main outcome of ATP.
Advancing Tactical Planning – South Korea Open Seminar Schedule:
Strategic Customer Engagement (SCE)
Strategic Customer Engagement for Managers ™ (SCE) focuses on building customer loyalty through enhancing the drivers of customer engagement. This experiential learning program is specifically designed for sales managers who want to strengthen access to specialists through engagement and sustainable relationships. Using the Innovara Engagement Continuum©, SCE provides an opportunity to look at various pathways to reinforce customer participation levels through identifying and analyzing customer engagement drivers associated with the product adoption levels and stages. Through a series of hands-on workshops, sales managers will develop the capability to direct the best synchronized multichannel mix to customers, gaining commitment and advancing them along the engagement continuum.
Strategic Customer Engagement South Korea Open Seminar Schedule:April 16
Insights to Strategic Architecture (ISA)
Most brand marketing plans, due to their development during the annual financial planning cycles, have two critical weaknesses – the lack of deep insights on what customers really value and the need for a more robust strategic architecture to guide the marketing of the brand.
Insights to Strategic Architecture ™ (ISA) helps managers drive brand success by effectively differentiating their brand solution from competitors, providing consistently better value to customers.
Insights to Strategic Architecture South Korea Open Seminar Schedule:June 21 - 23
Excellence in Commercial Execution (ECE)
Many commercial managers are faced with situations where disappointing outcomes have resulted from robust brand plans. Post-plan reviews point to failures in execution. Poor execution undermines your brand. ECE reviews why commercial launches and execution are challenges in companies and then focuses on the drivers for successful execution through a series of hands-on group workshops using participants’ own brands.
Excellence in Commercial Execution – South Korea Open Seminar Schedule:Sept. 13 - 14
Medical Science Liaison Excellence (MSLE)
Medical Science Liaison Excellence ™ (MSLE) is an intensive 2-day seminar covering key competencies and functions of Medical Science Liaisons (MSLs) with focus on functional competencies, communications, and value-added skills that are essential to most MSLs. MSLE provides a foundational understanding of the key activities, roles, responsibilities, and requirements of the MSL, including how the MSL function works internally across the healthcare company and with external medical customers and organizations.
Medical Science Liaison Excellence South Korea Open Seminar Schedule: