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Years and hundreds of millions of dollars go into the development of a new pharmaceutical product, but by the time a country receives the information, it has a very short time to prepare for the launch of the product. World Class Launch™ focuses on the critical elements of getting a product from development to launch in as short a time frame and impactful a manner as possible. Using principles of PACE (Product and Cycle Time Excellent), Innovara shows participants howto organize, plan and execute a successful launch quickly and efficiently. Applying what they are learning and processing to their own new product launch, participants ideally work in cross-functional teams so that all become aligned to common purpose and strategy.
•Learn to break the launch into 4 distinct stages and to plan for each stage to minimize errors,failures, delays and miscommunications
•Learn to organize a cross-functional core launch team and process, including establishing executive review processes that won’t derail or delay the launch
•Plan through longer term life cycle decisions that need to be considered before launch
•Create network of support personnel responsible for implementing the launch
•Finalize a complete launch plan and communicate it throughout the organization