2018 South Korea Open Seminar Schedule
We are excited to announce our 2018 South Korea Open Seminar schedule. Register yourself and your team now to save money: early bird and group discounts available.
marketing plan in Action (MPIA)
MPIA is a hands-on, results-oriented program that focuses on the development of an effective marketing plan. It establishes a consistent approach to marketing planning, with a common understanding of key marketing terminology, analytical tools, planning processes, and formats. Participants work on a case study or their own marketing plan throughout the course to produce better business results.
Marketing Plan in Action – South Korea Open Seminar Schedule:
*This course focuses on medical devices & diagnostics
Advancing Tactical Planning (ATP)
ATP focuses on implementation of the plan in a highly dynamic pharmaceutical marketplace, continuing on from where most marketing and planning programs stop. Customer access is becoming increasingly difficult for the sales force all over the globe. Ironically, even as sales forces are reduced, the pressure also has never been greater to communicate with customers and build share of voice cost effectively. And embracing new technologies, while being done extensively in less-regulated industries, remains a challenge for most pharmaceutical companies. Pulling all of these challenges together into a cohesive whole, aligned to brand strategy, is the main outcome of ATP.
Advancing Tactical Planning – South Korea Open Seminar Schedule:
Excellence in Commercial Execution (ECE)
Many commercial managers are faced with situations where disappointing outcomes have resulted from robust brand plans. Post-plan reviews point to failures in execution. Poor execution undermines your brand. ECE reviews why commercial launches and execution are challenges in companies and then focuses on the drivers for successful execution through a series of hands-on group workshops using participants’ own brands.
Excellence in Commercial Execution – South Korea Open Seminar Schedule:
foundations for medical science liaisons (FMSL)
(FMSL) is an intensive 3-day open seminar covering key competencies and functions of Medical Science Liaisons (MSLs) with focus on functional competencies, communications, and value-added skills that are essential to most MSLs. Participants will be able to leverage skills required of successful MSLs in today’s highly competitive healthcare markets in order to help them better achieve their goals, develop themselves in areas where advanced skills are required, and to better help the specialists with whom they collaborate.
Foundations for Medical Science Liaisons South Korea Open Seminar Schedule:
Advanced Strategic Marketing (ASM)
ASM is a high-level, competitively intense workshop focusing on advanced concepts and strategies in upstream marketing. Case-based major sessions include:
- Shaping Markets and Levers
- Competitive Analysis
- Master branding
Advanced Strategic Marketing South Korea Open Seminar Schedule:
Advancing Medico-marketing Leadership (AMML)
Advancing Medico-Marketing Leadership South Korea Open Seminar Schedule: