innovara marketing academy

| Marketing assessment

INNOVARA MARKETING ASSESSMENT (IMA) – DEVELOPMENT NEEDS SURVEY

Take the guesswork out of your healthcare marketing team’s talent development with The Innovara Marketing Assessment (IMA). 

This comprehensive online survey allows your company to benchmark your healthcare marketing team’s capabilities against healthcare industry standards. 

Once the survey is completed, our marketing experts will use it to identify and prioritize your healthcare marketing team’s development needs, allowing us to make informed recommendations for: 

•Formal training 

•On-the-job learning 

•Coaching and mentoring

•Self-development

The standard Innovara Marketing Assessment (IMA) profiles 10 key competencies critical to functional Marketing excellence

knowledge

Marketing Knowledge

strategy

Strategic Thinking and Insights

tactics

Tactical Skill and Execution

customer

Customer Focus and Insights

creativity

Creativity, Innovation, and Differentiation

communication

Marketing Communication Skills

business

Business and financial acumen

leadership

Brand and Market Leadership

mentoring

Marketing Mentoring

Don’t see the competency you’re looking for? Not a problem. We’ll customize your Innovara Marketing Assessment to assess competencies specific to your company’s healthcare-related field, including: 

•Pharmaceuticals
•Biotechnology
•Other Life Sciences
•Medical Devices
•Diagnostics
•Hospital Systems
•Health Systems
•And other healthcare industry sectors

get in touch

Ready to see the difference Innovara can make for your organization? We specialize in the pharmaceutical, medical device, biotechnology, and healthcare industries, as well as other life sciences. If your organization is outside of these industries, drop us a line anyway – we can build a custom solution for you, too!

+1 (413) 387-6188

innovara@innovara.com

Location
This field is for validation purposes and should be left unchanged.