Category: News

It has been over 20 years since the US Food and Drug Administration began allowing pharmaceutical companies to advertise their products on television. In that time, the controversy surrounding direct-to-consumer (DTC) advertising has created quite a stir. Even so, USA Today reports that spending for pharmaceutical DTC ads

What if we could use data analytics to discover and treat disease before it even begins? Late last week, Humana and Amgen announced a partnership to accomplish just that: Researchers would using RWE and data from wearable decides to develop algorithms predicting patient risk, with the goal of

Augmented reality has the potential to dramatically improve every aspect of healthcare, including diagnosis, treatment, training, and patient engagement. AR technologies can enhance quality of care by reducing cost and risk while improve accuracy and efficiency. In this week’s Innovara Digest, we looked at 5 of our favorite

Globally, there are over 2 billion people between the ages of 18 and 34, the range defined by Pew and others as the Millennial generation. Millennials are the largest generation in the US Labor Force and are taking over as the primary caregivers and healthcare decision-makers for their

According to the 2016 Physicians Practice Technology Survey, 45.4% of physicians use smartphone apps on the job. A 2015 PwC survey stated that one in three consumers have at least one health app on their phones. Here are just a few of the medical apps on the market

As healthcare providers struggle to meet changing patient demands while keeping costs down, the usefulness of artificial intelligence (AI) in healthcare is becoming ever more apparent. Personal health assistants such as Healthily and Babylon Health, that base their diagnoses and advice on aggregated data, have made their way

Innovara is proud to announce the Innovara Digest. Each week, we will share a compilation of timely analyses and opinion pieces of interest to marketing, medical affairs, sales and other managers from pharmaceuticals, medical devices, biotech, healthcare IT, and life sciences industries.

In the Harvard Business Review article, When Marketing is Strategy, author Professor Niraj Dawar makes the case for moving marketing strategy downstream towards the customers.

In his article, The New Metrics of Market Success, Mason Tenaglia is calling for the application of new market metrics in order for pharmaceutical companies to “align their strategies around the push for greater profitability, putting them on the right track for growth – right to the end