Category: News

Whatever happened to Prof. Michael E. Porter and Monitor Consulting? Until 2008, Monitor (a consulting firm he helped to found with 5 partners in 1983) had grown to international prominence.

The ways your customers make decisions about your medicines, diagnostics and devices are changing. Are you changing too? We all know how important the internet and social media are for modern marketing, but not all marketers in the healthcare industry really understand this new area or how consumers

If you are a medical marketer and deal with strategic decisions, then it is critical for you to keep an eye on emerging and future technologies as well as changes in customer needs and expectations. This not only includes changes in web and electronic technologies, but also more

In The Coming Revolution, author Dr. Eric Topol calls for a digital revolution by patients and consumers to overtake the stagnant world of medicine and medical practices that are unable or unwilling to move forward into the future of personalized medicine and technology enhanced healthcare.

In his Harvard Business Review article, “What makes Strategic Decisions Different“, author Phil Rosenzweig gives us a method to understand and frame decision making, and the ways in which different decisions should be made. Although his methods are useful, they are limited in the critical area of strategic

Barri Blauvelt Innovara CEO and adjunct faculty at U. of Massachusetts co-authors: Identifying Important Breast Cancer Control Strategies in Asia, Latin America and the Middle East/North Africa has just been published on BMC Health Services Research.