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From Insights to Strategic Acumen – Seoul, Korea

07-11-2024 -
07-12-2024
From Insights to Strategic Acumen™ (FISA) is a 2-day experiential learning program for Medical Science Liaisons (MSLs) and other field medical advisors that centers on asking more insightful questions, and developing longer-term strategic collaborations with medical thought leaders (MTLs). MSLs also will develop an appreciation of their ever-evolving role, particularly when supporting the success of new product launches and executing medical strategy. Finally, they will learn which insights should be shared with other functions in the company as well as externally, and the best ways to do this. Upon completing FISA, participants will be significantly better at formulating insightful questions, and developing longer-term goals, sustainable engagement plans, and strategies to be helpful to their medical customers, their company and their target patients. Contact jk.innovara2@gmail.com to register.

learning objectives

Appreciate the changing role of MSLs in the next few years, particularly to become more proactive and compliant | Develop longer-term goals and execute strategic engagement plans to collaborate more effectively with medical thought leaders | Become more effective in supporting successful new product launches | Ask more insightful questions of MTLs, be more discerning and effective in sharing these insights with others, and incorporate insights into medical strategic planning

course format

Interactive lecture, team poster exercises, role plays, and other group challenges and practicum.

who should attend

All those who work with medical thought leaders, specialists, those engaged in education, patient management and clinical research, and disease area therapeutic guidelines. These may include: Medical Science Liaisons (MSLs), MSL/ Medical Affairs Managers, Sr. MSLs/Medical Advisors or Therapeutic Leads, and others engaged in discussions and collaborations with MTLs.

preliminary requirement

Pre-readings and online questionnaire will be provided electronically in advance of the workshop.

program length

2 days

details

Instructor: Greta James | Organizer: JK Bae | Email: jk.innovara2@gmail.com

venue