“patient centricityIn this world we are now operating in, you can’t possibly be profitable if you don’t have patients at the centre of what you are doing. It’s not a sustainable business model. On the inside of our organization, I feel the momentum, and, on the outside, I feel the imperative. People are moving from thinking ‘product, product, product’ to ‘patient, patient, patient’.”

-Dr. Julie Gerberding Executive Vice President & Chief Patient Officer, Merck

Patient Centricity in Action™ brings together marketing and medical affairs, aligning them on the expectations of being ‘patient centric’. In the process, they will develop better ways for the company to improve patient outcomes in partnership with HCP’s.

From Insights to Acumen™ (FITA) is a 2-day experiential learning program for Medical Science Liaisons (MSLs) that centers on asking more insightful questions, developing longer-term ‘engagement plans, and strategic collaborations with MTLs. MSLs also will develop an appreciation of their changing role an as MSL, particularly when supporting the success of new product launches. Finally, they will learn which insights should be shared with other functions in the company as well as externally.

Advancing Tactical Planning ™ (ATP) focuses on implementation of the plan in a highly dynamic pharmaceutical marketplace, continuing on from where most marketing and planning programs stop. Customer access is becoming increasingly difficult for the sales force all over the globe. Ironically, even as sales forces are reduced, the pressure also has never been greater to communicate with customers and build share of voice cost-effectively. Embracing new technologies, such as the internet, while being done extensively in less-regulated industries, remains a challenge for most pharmaceutical companies. Pulling these challenges together into a cohesive whole, aligned to brand strategy, is the main outcome of Advancing Tactical Planning.