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medical thought leader relationships- a win-win proposition

  • Blog
  • Barri M. Blauvelt, CEO
There are many win-win business opportunities for the pharmaceutical industry and people in emerging and new markets around the world. One win-win opportunity is the development of key relationships with thought leaders who are in positions of power and influence in medicine, advocacy, policy and so on. This entails getting to know the key thought leaders in these markets and establishing the trust that the company is making a true commitment. Exactly what this commitment means can differ by market, but some factors cut across therapeutic areas and geographic regions.

One such factor is the support of medical and epidemiology research at a local or regional level. This is a win-win engagement because local research programs can bring improvements in technology, personnel, and economic development; for the company it can provide a better understanding of the disease situation in an area and build important relationships. Performing such research can be a daunting task given a possible lack of capacity and capability; however, supporting this allows a company to develop important relationships with local and regional research and medical centers as well as medical researchers and medical thought leaders. These types of programs not only have the potential to build commitment and trust, but also to deliver positive tangible results for the region, patients, and of course the company.