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moving thought leader mapping ahead with focused analytics

  • Blog
  • Barri M. Blauvelt, CEO
The ways in which we are now able to gather and analyze such massive amounts of information are astounding. In this new world of big data, there is increasing buzz around the term focused analytics. This is where you take industry specific predictive models, and disparate data sources to deliver value for customers. Big Pharma and other major healthcare industry manufacturers are increasingly leveraging big data. However, these companies have a lot to learn about applying focused analytics.

This is especially true when it comes to the strategic evaluation and selection of key stakeholders and thought leaders with whom to collaborate with in research, dissemination of information, and education. Thought leader mapping with focused analytics enables more rapid acquisition of qualitative data and big data processing (structured and unstructured data, e.g. PubMed, qualitative data and social media) that can be used to gain deeper insights regarding thought leaders and stakeholders, and ultimately providing more strategic value. This approach can be used in measuring key areas such as accomplishments, standing among peers, networks, and the expertise and value that the thought leader brings. Gaining such an advantage in identifying the best leaders to collaborate with could allow a company to make a quick and successful impact on their desired market.

We’re looking forward to seeing the new and powerful ways that we find to help the healthcare industry leverage big data analytics and enhance efforts to better understand and collaborate with thought leaders and stakeholder around the world.

For further information on Focused Analytics in Thought Leader Mapping© (FOCUS TL), contact us.