Category: Blog

There are many win-win business opportunities for the pharmaceutical industry and people in emerging and new markets around the world. One win-win opportunity is the development of key relationships with thought leaders who are in positions of power and influence in medicine, advocacy, policy and so on. This

How can a company ensure that the medical products and services it offers will be able to cascade effectively to improve the health of patients and health outcomes? To succeed, go back to the beginning. Companies not only require dependable and current epidemiology (how real is the need,

Running a strategic insights market research project internationally can be quite a daunting task. There are a number of challenges that you will face that are different from a domestic project. These include legal, language, time, physical location, and cultural barriers. First of all, you may need official

The Innovara Foundations for Medical Science Liaisons™(“FMSL”) 3 day open seminar held in Seoul, South Korea last week was a real success – also a first public seminar specifically for Medical Science Liaisons (MSLs) in Asia (conducted in South Korea).

Today, healthcare companies are looking for deep customer insights that will help define and drive customer-focused strategies. One of the best means to do this is via Strategic Insight Research (SIR). In our experience the best way to do SIR is to start by formulating a protocol, based

Pharma marketing moved beyond the “4 P’s” decades ago (well…some did). Isn’t it time to move beyond the good old “Situation Analysis” too? In most strategic and business plans, today the best performing companies start with a high level “environmental scan.” Why aren’t we doing the same for

We are world leaders in medical presentation skills training, working with world leaders in a wide range of medical and scientific fields of expertise. So please trust me when I say that from our experience, a medical professional audience is a most critical one, literally and figuratively. Within

Innovara prides itself on continually updating our sales, marketing and other training curricula to prepare our clients for not only today, but for tomorrow. We don’t sell “off the shelf” packages, but each program is customized and specific to the learning need. Why? Quite simple. Industry representatives are

Do you know your customer well enough? If not, then what are you doing and why are you doing it? I am reminded of the Lean Six Sigma principal: If what you are doing is not driving customer value, then by definition it is waste. One of the

There is a lot of emphasis now in the healthcare industry on the word “access”, e.g. creating access, maintain access and crafting access strategies. It slowly crept into our language starting with the new millennium. This decade, “access” is THE buzzword. “Access” is NOT something that you will